Let’s Talk: Logo Design Variations
One of the most exciting things about owning a brand is developing a logo that resonates with not only you but your clients/customers.
But the question is… how many logo versions do you need? There are various answers out there but I think you only need 4-5 logo formats to cover all your bases.
Below is the logo rundown!
Primary Logo
This is your main logo, it should be clear, easily distinguishable, and eye-catching. This logo should be linear/horizontal.
The primary logo is usually used for website headers (desktop and mobile), business cards, and print material.
Secondary Logo
This logo is usually emblem-orientated and created in a 1:1/square frame. It is predominantly used for social media (Instagram or any square formatted profile picture).
This logo should be simple and relate to your primary logo with an emblem and text.
Word Mark
This logo focuses on the font with no emblem. You’ll use this for Business cards, invoice taglines, apparel, and simplified packaging.
Simple Monogram
This is the simplest text form of your logo. Think Monogram typography format.
It is usually used for a favicon in browsers, footer icons, and compact placement.
Sub-mark / Emblem
Like the Simple Monogram, this logo design is a stripped down version of your logo. It can be a thoughtful graphic that resonates with your primary logo. The simple Submark Emblem is usually used for watermarks, Favicons, footer emblem, Apps, Marketing (print and packing), and social media graphics.
You do not need both a Monogram and a Submark emblem.
If you are working with a logo designer, make sure you receive:
Final logo formats (.jpg, .png. .svg, and pdf) at hi-res (300 dpi) and low-res (72 dpi).
Color Variations in black (with transparency), white (with transparency), and accent color versions.
If you are using a custom font in your logo, make sure you have the proper license to use the font and the font files.
If you are going the DIY route, here are some great semi-custom sites:
That’s it!
Good luck on your logo journey!
Reach out in the comments if you have any questions.
Disclaimer: Nestingzone is not affiliated or endorsed by Squarespace, we just love their platform. Nestingzone x Weihaasome is not responsible for any changes you make to your website’s code. CSS knowledge is required in order to be able to implement the above CSS suggestions.
