Wildlife Conservation, Nonprofit
The Raptor Trust
The Raptor Trust is a wildlife rehabilitation and education center dedicated to the rescue, care, and release of injured and orphaned wild birds. Based in New Jersey, the organization provides a safe haven for raptors and other bird species, while also educating the public about wildlife conservation and environmental stewardship. Their mission relies on community support, making an effective online presence crucial for fundraising, outreach, and education.
Objectives & Challenges
Nonprofit-Focused Design – The website needed a clean, engaging layout to highlight The Raptor Trust’s mission, bird rehabilitation efforts, and conservation programs.
Donation & Fundraising Integration – integrate their current system to make online donations simple with clear CTAs, seamless embeddinng, and mobile accessibility.
Educational Content Hub – The site required an intuitive structure to showcase species information, rescue guidelines, and visitor programs.
User-Friendly Navigation & Mobile Optimization – With high traffic from conservationists, donors, and educators, the website had to be easy to navigate, mobile-responsive, and SEO-friendly.
Key Features & Solutions
Content-Rich Educational Pages – Designed a structured resource hub for bird rescue guides, species facts, and rehabilitation information, leveraging Squarespace’s flexible content blocks.
SEO & Performance Optimization – Implemented keyword-rich content, fast-loading images, and structured metadata to improve search rankings and audience reach.
Website Migration to Squarespace – Seamlessly migrated The Raptor Trust’s existing content to Squarespace, ensuring no loss of data, maintaining SEO performance, and providing a clean, optimized experience post-migration.