Real Estate Development
Aberdeen Development Chicago
Aberdeen Development specializes in creating spaces that blend history with modern functionality. From adaptive reuse projects to contemporary commercial and residential developments, we take a hands-on approach to every project—ensuring that each space is thoughtfully designed, built to last, and meets the evolving needs of its tenants.
www.aberdeendevelopmentchicago.com
Objectives & Challenges
Website Redesign for User Experience – The website needed a complete overhaul to better reflect the company's professional portfolio and provide potential clients with an easy-to-navigate platform showcasing their real estate developments.
Enhanced Visual Design – The challenge was to design a visually appealing site that communicated the company's commitment to quality, modernity, and sophistication while maintaining functionality across various devices.
Custom CSS and Features – Aberdeen Development required custom-coded solutions to enhance both the usability and aesthetics of the site. From custom animations to an interactive counter widget, these tailored elements improved the visual appeal and functionality of the site, increasing user engagement and providing a dynamic browsing experience.
Responsive Layout for Mobile and Desktop Users – Ensuring the site was optimized for all device types, particularly for visitors viewing from mobile, was a key challenge to provide a seamless browsing experience across screens.
Key Features & Solutions
Custom Site Structure – The new site architecture was carefully crafted to highlight the company's project portfolio, with dedicated pages for services and company history.
Custom Coding & Widgets – Unique widgets were implemented to display real-time project updates, gallery display, and client testimonials, tailored to Aberdeen's needs using custom code within Squarespace.
Intuitive Navigation – The new website offers a clean, modern navigation menu, making it simple for users to find detailed project information, contact forms, and client resources.